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From Tracking & Engaging to Profits

Email marketing the right way is complicated. It took me over 3 years to figure it out. A big part of my breakthrough was understanding what to track and what not to(some times even more important).

Duration: 01:19:00

Created with

Ben Fhala

Ben Fhala is the creative force and founder behind 02geek, a pioneering platform dedicated to making web development accessible to everyone. With over 18 years of experience in the industry, Ben has a deep passion for teaching and a knack for breaking down complex concepts into easy-to-understand lessons.

From Tracking & Engaging to Profits Overview

What you'll learn

Email marketing the right way is complicated. It took me over 3 years to figure it out. A big part of my breakthrough was understanding what to track and what not to(some times even more important).

This course is invaluable to anyone creating a website to promote their product or business. It's easy to get lost with Email Marketing. Who knows it better then someone that started up a new company (my first company) just 3 years ago. You can bet I made some mistakes even with my background in Advertising and many award winning sites I've created over the years. Only in the last year did I realize how critical email marketing is for online business and I've been investing most of my time into making the most and engaging with my users in the best way possible. I've learned a lot of things over this time (it cost me a lot of money and losing a lot of students) - I want you to save and learn from my mistakes. This is a must course to anyone that wants to make it big online.

This is part three of our four part email marketing course bundle of the basics of email marketing. In part one we learned how to setup our landing/conversion pages while, in part two we explored how to create engaging campaigns and in this part we focus exclusively on the results by tracking our outcomes so we can learn from it and improve our craft.

From Tracking & Engaging to Profits Intro

The whole point of email marketing is to create engaged users so they in return can turn into engaged users that help you build your brand and as such help you make more sales. This title is all about

Setting up Expectations

The whole point of email marketing is to create engaged users so they in return can turn into engaged users that help you build your brand and as such help you make more sales. This title is all about

Look into live data from our email marketing efforts

This course is not a theory course you will see live my account over the last few months and understand through my work what i did right and what id id wrong.

Digging deep into one of our newsletter statistical reports

Let's take a deeper look into one of my campaigns and walk through it to understand how healthy it is and what might be a few good next steps we would want to do to improve our future newsletters furt

How to avoid getting Complaints on your newsletter

How many peolea re happy with your newsletter and more importantly how many are really not happy and how that can kill your long term success sending newsletters.

Link reports and why you always want to review it

In your reports section there is a links section. Probably one of the most critical areas you want to inspect every single time you send out a campaign to see what users do and how much engaged are th

MailChimp 360 Tracking

Some times you just need more in depth reporting. In this lecture we talk about the importance of in depth analytics to help you get a better bigger picture about your users.

Social Reporting

In this lecture we will show you how to add a like button right into your campaign using MailChimp Merge tags. Once we add them in we will see how to view the outcome in your mailchimp reports.

MailChimp Conversations

At some stage your email list you might get to a point that you just can't handle all the incoming emails from your list. I don't recomend using this feature i will explain why in this lecture.

Conversion Secrets: Secret 1

I have 5 secrets i want to share with you on how i get to have a newsletter that is 18 times more engaging than the average in the industry. Here is secret 1.

Conversion Secrets: Secret 2

I have 5 secrets i want to share with you on how I got to have a newsletter that is 18 times more engaging than the average in the industry. Here is secret 2.

Conversion Secrets: Secret 3

I have 5 secrets i want to share with you on how I got to have a newsletter that is 18 times more engaging than the average in the industry. Here is secret 3.

Conversion Secrets: Secret 4

I have 5 secrets i want to share with you on how I got to have a newsletter that is 18 times more engaging than the average in the industry. Here is secret 4.

Conversion Secrets: Secret 5

I have 5 secrets i want to share with you on how I got to have a newsletter that is 18 times more engaging than the average in the industry. Here is secret 5.

The Diffrences between Deleting and Unsubsribing a user

There are some important differences between deleting and unsubscribing users. in this lecture we will dig into these two options so you know when to use them.

Emailing targeted users with MailChimp

Targeting is one of the most critical things you want to take advantage of when working on any list. In this lecture we will talk about how it works and why it is important that you take advantage of

One last secret that will Bump up your list quality

One last secret that will Bump up your list quality don't skip this lecture.

final Words

Last few words about Targeting Users