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Email Marketing: Building Campaigns

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Quick Sneak Peek

Email marketing the right way is complicated. It took me over 3 years to figure it out. I don't want it to take that long to you as well. Tips tricks and advice on building campaigns that work really well.

This course is invaluable to anyone creating a website to promote their product or business. It's easy to get lost with Email Marketing. Who knows it better then someone that started up a new company (my first company) just 3 years ago. You can bet I made some mistakes even with my background in Advertising and many award winning sites I've created over the years. Only in the last year did I realize how critical email marketing is for online business and I've been investing most of my time into making the most and engaging with my users in the best way possible. I've learned a lot of things over this time (it cost me a lot of money and losing a lot of students) - I want you to save and learn from my mistakes. This is a must course to anyone that wants to make it big online.

This is part two of our four part email marketing course bundle of the basics of email marketing. In part one we learned how to setup our landing/conversion pages while in this part we focus exclusively on the content and how to monitor your outcome and improve it.

Topics

  1. Email Marketing: Building Campaigns (02:00)
  2. Setting up expectations (00:37)
  3. Creating MailChimp templates overview (03:33)
  4. Creating a new MailChimp template (09:11)
  5. Editing your first email template (12:33)
  6. Adding Template Widgets (04:33)
  7. Why you want to install ColorZilla (03:46)
  8. Global Styling templates in MailChimp (10:18)
  9. Taking your Template to a ride (by testing it out) (02:57)
  10. How to avoid the spam box (02:37)
  11. Time to save your Template (01:58)
  12. Using pre designed templates (04:24)
  13. Creating Custom Drag and Drop Templates (03:16)
  14. Integrating MailChimp Merge Tags (02:09)
  15. How to upload templates into MailChimp (01:46)
  16. Overview of MailChimp Campaign Options (01:45)
  17. Creating a Classic Campaign (based on the Classic template) (13:29)
  18. Send yourself a test email before sending out your campaign (01:02)
  19. Sending drag and drop campaigns. (09:37)
  20. Avoiding being marked as Spam by using the Inbox inspector (06:40)
  21. Manually selecting the clients for the inbox inspector (04:01)
  22. Scheduling and chunking email Campaigns (10:05)
  23. The truth behind A/B testing no one ever told you before (16:03)
  24. Working with Text Campaigns in MailChimp (01:22)
  25. When should you start doing A/B tests? (02:29)
  26. Final Words and What's next. (01:05)
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