One last secret that will Bump up your list quality
One last secret that will Bump up your list quality don't skip this lecture.
Video Transcript
00:00All right, welcome back. So we're talking about our zero to deal list and we said that is our really really best seller our best list
00:09Excuse me
00:10Long give recording then we talk about our zero to geek and zero to skills list
00:14Which is an older list and because of that we made some major mistakes in it
00:17So our averages are really low, but they're slowly steadily getting higher and higher and getting better
00:23We definitely don't want to get rid of any highly engaged users in that list because but if we have less clicks in that list
00:31We're gonna damage the list and if we damage the list we're then gonna make it even worse
00:35So we're only getting rid of bad users from this list, but really this is the email newsletter. That is the most active one
00:42This is the one that I have the best deals on it
00:44This is the one that I have the best flow in it
00:46And I really want all the users to be in this list
00:49but I don't want to merge all these users but the because a lot of them are really bad users and I don't want to merge in
00:55Users from here because I don't want to reduce my open rate and my click rate
01:00Because I'm trying to get them up to improve and kind of like draw in more users
01:04now the reason why I'm doing that is because there's a high probability that in this list a
01:09Lot of the emails are reaching a spam folder and because they're reaching a spam folder
01:15The users don't even have a chance to see the email and because the users don't have a chance to see the email
01:20I'm basically not getting access to the users while in this newsletter
01:25It is going in their inbox and it is engaging them and they are clicking on it and it's doing really well
01:30Well in this newsletter, it's a newsletter that is a lot less active
01:35That is kind of like a mediary step in between from users that are just getting to know us
01:40They are not ready yet to be fully engaged with us
01:43So we don't want to send them too many emails because we don't want to frustrate them. But in those users
01:49I'm sure there are some users that are really highly engaged and if they're highly engaged
01:53We don't want them to be O2 on this list and O2 on this list because if they're on both lists
01:59Then we are basically paying twice for the same user because the way MailChimp works is it basically counts the users
02:06Based on lists. So if you have your three lists, it's this plus this plus this
02:11So over time, we want to move users from here to our zero to deal one because we want to have one main newsletter
02:16That's going to be running but we can't just automatically do it because if we suddenly drop all the clickers
02:22Then suddenly we're gonna damage all the other users that haven't clicked but have opened or they're seeing it
02:27But didn't have a chance to see something that engages them yet
02:30So what we want to do is we want to kind of poke and just grab a couple at a time and just move them
02:35To the next list. So what I'm gonna do next is I'm basically gonna show you the steps involved with that
02:40Which are incredibly similar
02:42So first of all, I'm gonna click into our list and really the most critical thing that I want to do is I want to make
02:47Sure that our list and we know that our industry average you need to be 2.5% to that 3%
02:52So we don't want to get rid of too many users in a level where it's gonna damage our percent in a very high level
02:58so if right now our average percent rate and I'm just gonna go right back there into this list and
03:04I'm just gonna you know what I'm gonna even filter
03:06I'm gonna go to the campaigns just to get a peek at this list
03:09And I'm gonna filter it based on that list, which is the downloads list and I'll see all the campaigns, which is a not that many
03:17We can see that they're all kind of spanning in between that
03:2137% all the way to 24% where we have a low a relatively low click rate in this campaign
03:26But what I'm gonna do is I'm just gonna grab let's say 10 users and move them and not more than that and who do
03:31I want to move I want to move 10 users that have clicked on any campaign in the last
03:36Let's say four or five campaigns or in the last recent campaigns. So again, I'm gonna go into the zero to geek downloads
03:43And I'm gonna create a new segment
03:50And I'm gonna date at it, I don't really care but what I do want to do what I do care about is
03:56click rate, so I'm gonna click your campaign activity and I'm gonna click on clicked and
04:02Let's do this campaign activity. They clicked in something in the last few campaigns
04:05I'm gonna click on preview and I'll see that
04:08341 people clicked on one of the last
04:12Five campaigns. I'm gonna save this and we should call them this to
04:16clicked on the last five
04:20And I'm gonna save that group and now I know these are the most highly engaged users
04:25I could literally just go into that list
04:27I have these 341 and now if I wanted to I could basically let's say okay
04:31I'm just gonna select five out of them. I'm just gonna copy 1 2 1 2 3 4 5 and I'm gonna do an action
04:39And I could copy this list and I could move it or copy it into the zero to deal list
04:44So if I just do this right now, I'm just gonna click on there
04:46And I'm just gonna copy those into the zero to deal list by just clicking on and hold your horses
04:51You're about to copy five subscribers into the list zero to deal
04:56Yada, yada, yada, yada. Am I fine with that? I'm totally fine with that
05:00I'm gonna click on confirm and
05:02I might even want to make sure that I'm gonna copy those five members again and just make sure that I delete them because I
05:08Already added them or if I'm fine with the duplication then I could leave them the way they are
05:13So let me just to confirm again. I'm just gonna copy all these five
05:17Because I wasn't even paying attention to the names
05:20So I'm gonna it's from T to S and I'm just gonna action copy lists again
05:29I'm just gonna move it to that list or copy it
05:31It's not really moving it and I'm gonna confirm and these people were copied and again
05:38I'm just gonna copy these five people in the summary on I'm gonna delete them from this list because from there
05:43They're on from here on they're not in this list now if I can't delete them that right now
05:47It's because I sent an email recently and it could be I just can't delete them until a certain amount of days pass
05:53So we're gonna click here. We're gonna click on delete and unfortunately
05:56I can't do a bulk delete
05:57the only thing I could do is manually go basically and open up each and each and every one of these users and basically
06:03Manually delete them because I've just moved them and I know that they're highly engaged users
06:07So there's a low probability that they're suddenly gonna click on unsubscribe right now because they're high
06:12Highly, they're high rating users. They clicked on us on us recently and
06:18We could now delete that user because we don't want them in that list anymore
06:22And we're basically moving in them in to our best list and literally these type of steps that you do can slowly slowly
06:28But surely improve your list, especially because all these lists are of the same brand. They're just under different signatures
06:35They're all they're all recognizable as the same brand. So it's definitely not a problem
06:42All right
06:42so that's basically part of these plays and part of the things that you want to do to basically just
06:47Improve your main list because that's the main list that were all the great deals
06:51So now these users because they're gonna be in this list
06:53We're gonna get all of our best deals that people that are not in this list. Just don't get our best deals
06:59Alright, so this is it and this is all I had to talk about in this segment about we talked about sending campaigns
07:06We talked about templates. We talked about lists. We talked about reports
07:09we talked about improving our campaigns based on
07:13filtering our lists and we've even talked about how do you improve your
07:17Statistics on a level of getting rid of whoever's just not really good for your newsletter and that really covers
07:24All the critical steps all the critical is steps that are involved with creating and working with a list now in the next title
07:32Which we'll talk about in the next video briefly about world B is a really exciting title
07:36Incredibly important
07:37I hope you enjoyed this title and I really hope that you share this with friends because the more people that see the stuff
07:42The better our prices are and the more things that I could create in general
07:46Thank you. Thank you. Thank you. Thank you for watching this title
07:49I'm just gonna talk briefly in the next video about what is our next title?
07:52So you're aware what it's about so see you in the next video for our short short
07:57Explanation of what is our next and final title in this group of four titles about?