Conversion Secrets: Secret 2
I have 5 secrets i want to share with you on how I got to have a newsletter that is 18 times more engaging than the average in the industry. Here is secret 2.
Video Transcript
00:00Now let's talk about our use our lists. We basically have three different lists
00:04One is for users that just downloaded something of ours, but are not really our users yet
00:10We have a well there are users because they download something from us
00:14But they're not as highly engaged and knowing about our brand
00:17We have our zero to deal brand which is our newest brand which basically lets people know that this is where they get their deals
00:24And goodies and all that good stuff and you can see how popular that list is
00:28And then we have our list zero to geek and our zero to skills which are relatively new
00:33They're actually really really old the zero to geek one is from probably three four years ago
00:38Although we just added it to MailChimp about a year ago a little bit less than a year ago
00:42And you can see that our open rate is really low our click rate is really low
00:46But we have a lot of users there, so we're basically paying for probably over
00:521,500 people that are never or not very engaged with our newsletter
00:56Which is not a great thing right, but we don't want to delete everyone really really quickly
01:01So how do you deal with that type of situation?
01:04Do you just delete all your users and start over that is a really great question in this next few videos?
01:10We're going to show you what we do and we what we think is the best solution to improving your user
01:15Engagement in the next video what we're going to do is we're going to go into our actual live campaigns
01:20not to the zero to deal one which you saw that is incredibly successful with an average open rate of
01:2538% and a click rate of average click rate of twelve that three percent
01:29Which is about six times more than the average of the industry and you could see that for our zero to geek brand
01:36We're only at two that three percent to that three percent is horrible
01:40That is the average and we'd never want to be average because average means you're not really doing a great job
01:45And the next few videos are going to show you what we're doing to improve that so let's jump right into the next video where we'll
01:51Take a visit and actually peek at all the campaigns of zero to geek and zero to skills so far