How to avoid the spam box
What's the point of building out an email campaign if your emails end up in the spam box of users. How do you validate that your content and layout work for your users and how you can avoid getting your content into the users spam folder.
Email Marketing: Building Campaigns
Email marketing the right way is complicated. This is our intro to our 2nd course on email marketing. Hope you enjoy it.
02:00
Setting up expectations
You created a list already and integrate it into your site(your your wordpress). if that isn't true then you should go now to our starter course
00:37
Creating MailChimp templates overview
You created a list already and integrate it into your site(your your wordpress). if that isn't true then you should go now to our starter course
03:33
Creating a new MailChimp template
You created a list already and integrate it into your site(your your wordpress). if that isn't true then you should go now to our starter course
09:11
Editing your first email template
As always its about testing. In this lecture we explore the MailChimp editing interface and talk about how to test out and improve your layout choices.
12:33
Adding Template Widgets
One of the new features in the template editor of mailchimp that we will cover in this lecture.
04:33
Why you want to install ColorZilla
Colorzilla will help you improve the visuals of your site by making colors on the web quickly available in a click of a button.
03:46
Global Styling templates in MailChimp
How do we actually globally change the values of elements. To do this we will use the mailchimp global style settings for your template.
10:18
Taking your Template to a ride (by testing it out)
Before you commit to a Template Change you must test it out and confirm it actually does what you hope for it to do.
02:57
How to avoid the spam box
What's the point of building out an email campaign if your emails end up in the spam box of users. How do you avoid that?
02:37
Time to save your Template
As you edit your template for the first time it will prompt you to name it. In this step we wrap up all the changes we worked on and save them.
01:58
Using pre designed templates
Using pre designed MailChimp templates. In this lecture we explore finding templates and using them instead of creating an original template of your own.
04:24
Creating Custom Drag and Drop Templates
The last template we want to create is the "create your own code". we won't cover it in depth as it's designed for developers and the options available in the pre built templates should do for most us
03:16
How to upload templates into MailChimp
We talked about all the types of templates all that is left for us to explore is how to import templates into MailChimp.
01:46
Integrating MailChimp Merge Tags
When you are creating templates one of the most powerful features in MailChimp is the capability to integrate live merge tags.
02:09
Overview of MailChimp Campaign Options
There are a lot of types of campaigns so in this video we will explore the : text campaign, a/b text campaign, regular campaigns and more.
01:45
Creating a Classic Campaign (based on the Classic template)
Select the list you want to send to a newsletter(campaign). Once done click on the send campagin button. I will walk you through the steps of sending out a classic campaign out.
13:29
Send yourself a test email before sending out your campaign
Before you send out a campaign always send it out to the top most viewed email clients on your list and see how your campaign looks on them (don't forget to check out how it looks like on a few mobile
01:02
Sending drag and drop campaigns.
In the last few lectures we talked about the 'classic campaigns' in the next few lectures we will be talking about how to send drag and drop campaigns.
09:37
Avoiding being marked as Spam by using the Inbox inspector
So far we saw how to create campaigns we even talked about how to test them out and test out our template to know that it will not get stuck in a spam folder.
06:40
Manually selecting the clients for the inbox inspector
So far we saw how to create campaigns we even talked about how to test them out and test out our template to know that it will not get stuck in a spam folder.
04:01
Scheduling and chunking email Campaigns
Before we sendo out our campaign it's time to test out our email title, learn how to set a schedule, and how to break down your email to be sent out in chunks.
10:05
The truth behind A/B testing no one ever told you before
The idea behind A/B testing is to test out 2 variations to see what works better. We will cover everything you need to know about this and more.
16:03
Working with Text Campaigns in MailChimp
I'm not big on text campaigns I just don't like them. To be fair with them I will cover them now for a few moments.
01:22
When should you start doing A/B tests?
When should you start doing A/B tests? as you might have figured out by the question we don't think you should worry about A/B testing unless a few conditions in your list have been met.
02:29
Final Words and What's next.
Final words about MailChimp Campaigns and what to do next.
01:05