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Home » Courses » Email Marketing: Building Campaigns » The truth behind A/B testing no one ever told you before

Email Marketing: Building Campaigns

  1. Email Marketing: Building Campaigns (02:00)
  2. Setting up expectations (00:37)
  3. Creating MailChimp templates overview (03:33)
  4. Creating a new MailChimp template (09:11)
  5. Editing your first email template (12:33)
  6. Adding Template Widgets (04:33)
  7. Why you want to install ColorZilla (03:46)
  8. Global Styling templates in MailChimp (10:18)
  9. Taking your Template to a ride (by testing it out) (02:57)
  10. How to avoid the spam box (02:37)
  11. Time to save your Template (01:58)
  12. Using pre designed templates (04:24)
  13. Creating Custom Drag and Drop Templates (03:16)
  14. How to upload templates into MailChimp (01:46)
  15. Integrating MailChimp Merge Tags (02:09)
  16. Overview of MailChimp Campaign Options (01:45)
  17. Creating a Classic Campaign (based on the Classic template) (13:29)
  18. Send yourself a test email before sending out your campaign (01:02)
  19. Sending drag and drop campaigns. (09:37)
  20. Avoiding being marked as Spam by using the Inbox inspector (06:40)
  21. Manually selecting the clients for the inbox inspector (04:01)
  22. Scheduling and chunking email Campaigns (10:05)
  23. The truth behind A/B testing no one ever told you before (16:03)
  24. Working with Text Campaigns in MailChimp (01:22)
  25. When should you start doing A/B tests? (02:29)
  26. Final Words and What's next. (01:05)

The truth behind A/B testing no one ever told you before

We are done with the basics of campaigns now it's time for us to talk about A/B split campaigns. The idea behind A/B testing is to test out 2 variations to see what works better. In this lecture we will cover everything you need to know about this topic and more then that when is it a good idea to actually use it.
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