Avoiding being marked as Spam by using the Inbox inspector
So far we saw how to create campaigns we even talked about how to test them out and test out our template to know that it will not get stuck in a spam folder. The case is even more important when sending out a campaign some times just one word you have on your campaign can trigger a spam algorithm to push your email into a junk folder. In this lecture we talk about how you can prevent that from happening.
Video Transcript
00:00All right, in the last video we saw all the different preview and tests that we already
00:04seen before.
00:06We've seen the enter preview mode before.
00:08We've sent test emails before.
00:10We talked about the push to MailChimp mobile app, but that's really simple.
00:14That's something you could do on your own just by clicking on it.
00:16I personally don't recommend using it.
00:18I don't think it has a lot of value more than just sending that test email and then
00:22testing it on your mobile device.
00:24I strongly encourage you to have a mobile device, one that's an Android, one that's
00:28an iPhone base.
00:30It could be one of the most simplest iPads or iPod touch.
00:36We saw the link checker, which I think is really fabulous because I all the time forget to
00:40update links, so the link checker, which is relatively new to MailChimp, is just fantastic.
00:45Make sure you always use that before you send out any email.
00:49That is definitely a lifesaver.
00:51Let's jump into the inbox inspection, which is really the heart of everything here because
00:54what the inbox inspection will do, I'm just going to click on it.
00:57The inbox inspector will, based on our users, based on the users that we have in our newsletter,
01:04will take the top 10 platforms that they use to check their emails.
01:08If it's on a desktop, the different browsers that they use.
01:12If it's the different types of emails they have, if it's Gmail or Yahoo or AOL or many
01:17other types of emails, what it will do is it's going to take the top 10 ways our users
01:22check our emails and then create a visual reference for it so we could see how it's
01:27going to look like on our users' boxes.
01:30You really don't have to fill up anything in here.
01:33All you have to do is click on Run Inbox Inspection.
01:36Once you do that, it's going to tell us that basically the inbox inspection is starting
01:44to happen.
01:45It could take up to a few hours, usually it takes about 15 minutes or so.
01:48We're going to freeze our video here and we're going to return in a few seconds once
01:51it's done with it.
01:54What you'll do is just go get a cup of coffee, come back after 20, 30 minutes.
01:59Don't worry about how long it takes.
02:00If it takes a long time, give it that time because you want to see how your email is
02:04actually going to look like when your customers are going to see it because how you see it
02:08is not always how they see it.
02:09We'll be back in a few minutes once that is complete.
02:13Welcome back.
02:14I just finished my dinner and it's time for us to take a peek and see if our inspection
02:19is over.
02:20In our reports dashboard, we will scroll all the way to the bottom here into the inbox
02:27inspection.
02:28We can see that our inspection is still being processed, but we probably have the majority
02:33of it already set up and ready.
02:35I'm going to jump right in because it's been 30 minutes in the making already.
02:39We're going to go into the drag and drop example.
02:41We want to wait for it to finish, but high probability that nothing is ready yet.
02:46Wow.
02:47Oh, a small amount of stuff is ready.
02:50All right.
02:51I guess we're going to let it continue running.
02:52I'll click on the refresh button and we'll be back maybe after I have dessert.
02:56Just finished with dessert.
02:57I have a cup of wine in case I have to wait any longer.
03:01Maybe we'll do it tomorrow.
03:02Let's click on that refresh button.
03:04Hopefully we'll have enough loaded by this time.
03:07Let's see.
03:09No, it seems like it's kind of stuck tonight.
03:12You know what?
03:13I'm just going to call it a night.
03:14All right.
03:15Welcome back.
03:16It's a new day.
03:17There's a bug going on in MailChimp right now, probably virus season or something like
03:20that.
03:21I'm definitely going to contact them to try to sort that out and fix it.
03:25Let's just see one of my campaigns that I've created already previously.
03:29Now unfortunately, these two just don't seem to be coming up.
03:33One thing is you click enter reports.
03:35When you're in reports, just go underneath that chart and just find your inbox inspections
03:40where you'll find all the inbox inspections that you've created.
03:42What I'm going to do now is I'm going to go to one that I've created earlier yesterday
03:47for a live campaign that I've actually had.
03:50And we're going to take a look at what is the inbox inspection.
03:52Now the default as we saw, because we didn't select anything, we just clicked on to let
03:56run the report.
03:57What happens is it goes and fetches the top 10 ways users see our content.
04:04So you can see in, for example, Google Chrome is one way that our users look at our content.
04:10Another way is Gmail inter-explorer.
04:12So we can see that Gmail is incredibly popular.
04:15Also Gmail on Firefox is popular.
04:19And we see that even Gmail on Android is incredibly popular.
04:22And below that you have Outlook 2002, 2003, 2007, Yahoo Mail, and Yahoo Mail in different
04:31variations.
04:32So those are the most popular, the most common ways users see our content.
04:36And one of the stuff that is also really, really cool is you could also see how many
04:40people or an average how many of our users are going to get that email.
04:44So in this case, or got our email more accurately.
04:46So you could see that 560 members or 39% of our members are on Chrome.
04:51So this is incredibly impactful because you don't have to check on all these different
04:54various browsers that are not that popular.
04:57And you really just want to peek at the ones that are popular.
05:00And literally all you need to do is then just go click inside to view those emails and
05:04just make sure that they see, that they're viewed the way you would want them to view
05:08on those browsers.
05:10Now this looks exactly how my email that I wanted to send out.
05:13And I could see all the different variations of it.
05:16Or I could just go back to my inbox inspector.
05:19And let's say, let's try to find the mobile version, the Gmail Android app.
05:23And let's go and see the Gmail Android app version.
05:26Go inside there and take a peek and make sure that on Gmail our campaign looked okay.
05:31So you could see that we had a problem with our campaign.
05:34This campaign just didn't look good on Android.
05:36And what basically that means is that a really large amount of our users,
05:40we're talking about 39% of our users have access to the Android app.
05:46Obviously meaning that this template is just really bad and
05:48we shouldn't use that template again.
05:50So literally, this is the power that it gives you,
05:53making sure that you go back into the template and you tweak and tweak and
05:56tweak until you find that template that just works and
05:59looks the best on all the various top browsers or
06:01top views that your users use your browser.
06:04So that's all I really wanted to talk about the inbox inspector.
06:07In the next video, we're gonna take up one more peek at the inbox inspector.
06:10And by the way, we talked about the spam filter check.
06:13When we're talking about templates, and we could see that from a spam perspective,
06:17our email doesn't have any challenge, any problem.
06:20We don't have any warnings, at least not for the default spam checkers.
06:25In the next video, we're gonna take a look at what if you wanna test out to
06:28not your top ten, or what if you wanna make more in-depth tests about spam to
06:32make sure that your email is not gonna be caught in the different spam filters.
06:36So we're gonna look into that in the next video, and then we'll continue on.