Courses Archive Books

Get Free Access

Email Marketing: Building Campaigns

Email marketing the right way is complicated. It took me over 3 years to figure it out. I don't want it to take that long to you as well. Tips tricks and advice on building campaigns that work really well.

Duration: 02:13:17

Created with

Ben Fhala

Ben Fhala is the creative force and founder behind 02geek, a pioneering platform dedicated to making web development accessible to everyone. With over 18 years of experience in the industry, Ben has a deep passion for teaching and a knack for breaking down complex concepts into easy-to-understand lessons.

Email Marketing: Building Campaigns Overview

What you'll learn

Email marketing the right way is complicated. It took me over 3 years to figure it out. I don't want it to take that long to you as well. Tips tricks and advice on building campaigns that work really well.

This course is invaluable to anyone creating a website to promote their product or business. It's easy to get lost with Email Marketing. Who knows it better then someone that started up a new company (my first company) just 3 years ago. You can bet I made some mistakes even with my background in Advertising and many award winning sites I've created over the years. Only in the last year did I realize how critical email marketing is for online business and I've been investing most of my time into making the most and engaging with my users in the best way possible. I've learned a lot of things over this time (it cost me a lot of money and losing a lot of students) - I want you to save and learn from my mistakes. This is a must course to anyone that wants to make it big online.

This is part two of our four part email marketing course bundle of the basics of email marketing. In part one we learned how to setup our landing/conversion pages while in this part we focus exclusively on the content and how to monitor your outcome and improve it.

Email Marketing: Building Campaigns

Email marketing the right way is complicated. This is our intro to our 2nd course on email marketing. Hope you enjoy it.

Setting up expectations

You created a list already and integrate it into your site(your your wordpress). if that isn't true then you should go now to our starter course

Creating MailChimp templates overview

You created a list already and integrate it into your site(your your wordpress). if that isn't true then you should go now to our starter course

Creating a new MailChimp template

You created a list already and integrate it into your site(your your wordpress). if that isn't true then you should go now to our starter course

Editing your first email template

As always its about testing. In this lecture we explore the MailChimp editing interface and talk about how to test out and improve your layout choices.

Adding Template Widgets

One of the new features in the template editor of mailchimp that we will cover in this lecture.

Why you want to install ColorZilla

Colorzilla will help you improve the visuals of your site by making colors on the web quickly available in a click of a button.

Global Styling templates in MailChimp

How do we actually globally change the values of elements. To do this we will use the mailchimp global style settings for your template.

Taking your Template to a ride (by testing it out)

Before you commit to a Template Change you must test it out and confirm it actually does what you hope for it to do.

How to avoid the spam box

What's the point of building out an email campaign if your emails end up in the spam box of users. How do you avoid that?

Time to save your Template

As you edit your template for the first time it will prompt you to name it. In this step we wrap up all the changes we worked on and save them.

Using pre designed templates

Using pre designed MailChimp templates. In this lecture we explore finding templates and using them instead of creating an original template of your own.

Creating Custom Drag and Drop Templates

The last template we want to create is the "create your own code". we won't cover it in depth as it's designed for developers and the options available in the pre built templates should do for most us

How to upload templates into MailChimp

We talked about all the types of templates all that is left for us to explore is how to import templates into MailChimp.

Integrating MailChimp Merge Tags

When you are creating templates one of the most powerful features in MailChimp is the capability to integrate live merge tags.

Overview of MailChimp Campaign Options

There are a lot of types of campaigns so in this video we will explore the : text campaign, a/b text campaign, regular campaigns and more.

Creating a Classic Campaign (based on the Classic template)

Select the list you want to send to a newsletter(campaign). Once done click on the send campagin button. I will walk you through the steps of sending out a classic campaign out.

Send yourself a test email before sending out your campaign

Before you send out a campaign always send it out to the top most viewed email clients on your list and see how your campaign looks on them (don't forget to check out how it looks like on a few mobile

Sending drag and drop campaigns.

In the last few lectures we talked about the 'classic campaigns' in the next few lectures we will be talking about how to send drag and drop campaigns.

Avoiding being marked as Spam by using the Inbox inspector

So far we saw how to create campaigns we even talked about how to test them out and test out our template to know that it will not get stuck in a spam folder.

Manually selecting the clients for the inbox inspector

So far we saw how to create campaigns we even talked about how to test them out and test out our template to know that it will not get stuck in a spam folder.

Scheduling and chunking email Campaigns

Before we sendo out our campaign it's time to test out our email title, learn how to set a schedule, and how to break down your email to be sent out in chunks.

The truth behind A/B testing no one ever told you before

The idea behind A/B testing is to test out 2 variations to see what works better. We will cover everything you need to know about this and more.

Working with Text Campaigns in MailChimp

I'm not big on text campaigns I just don't like them. To be fair with them I will cover them now for a few moments.

When should you start doing A/B tests?

When should you start doing A/B tests? as you might have figured out by the question we don't think you should worry about A/B testing unless a few conditions in your list have been met.

Final Words and What's next.

Final words about MailChimp Campaigns and what to do next.