Picking the right Domain name
A domain is so important. Coming up with the right Domain will jump start your site and it's SEO potential for your main keyword. With that even if you already have a domain it's totally ok. Assuming you already know what domain you want to use in this video we will help you configure and set your domain and hosting together. If you haven't got your domain/hosting yet check out GoDaddy.
By connecting our main keyword 'learn xml' we have in a way gave it an extra boost as now this keyword will be part of every single page on every one of our pages. Making it really clear to search engines that this site is all about 'learning xml'. Although we are creating a site that is really just about one thing and that is selling our XML course but in the real world we would probably want to have a brand and in that case we wouldn't try to pick a name that works with our keyword but just a name that fits our overall brand.
Video Transcript
00:01Last we left off, we saw that we have a landing page.
00:04We saw also that we want to set up a domain if you don't have one already set up.
00:09If you are not working with any domain provider, you could work with the same one that I'm
00:13working with by clicking into x.co slash zero to geek.
00:18It will give you the latest offer, exciting offer from GoDaddy, and then you can decide
00:23if you want to purchase from them or not based on whatever deal they have going on
00:26at that given time.
00:28All right.
00:29So then you're gotten to GoDaddy, I logged into my account, and I already bought already
00:32two packages with GoDaddy.
00:34One is a lot of domains really, and the second one is web hosting.
00:38So you could pick whatever configuration of hosting you want and whatever domain you
00:41want.
00:42I prefer having them at the same place, especially if it's a low volume website, not too worried
00:47about it.
00:48My high volume websites are in a completely different configuration and a completely different
00:51place.
00:52All right.
00:53So now you're in your account.
00:55If you're not in it, just click into my account once you already bought your domain and you
01:00bought your hosting.
01:01We're going to cover a couple of stuff.
01:02If you already have hosting from before and you want to make sure that your new website
01:07will go to the right place.
01:08So first of all, click on the launch button next to the domain section.
01:12Once you do that, you're going to get into the domain manager, and then the domain
01:16manager, you should be seeing all the different domains that you own.
01:20In my case, I want to focus on the domain Learn XML Now, which is a domain that I
01:24purchased not a long time ago.
01:27Maybe, well, it was actually quite a while ago when I bought it.
01:30One of the stuff that I really recommend is when you buy a domain, buy it for 10 years
01:34or buy it the maximum amount of time that you could.
01:37That's really good for SEO, because then Google and other search engines see that
01:40you mean business, you're here to stay, and you also get better discounts when you
01:45buy it in bulk, which I always do.
01:48So I might always buy my domains for 10 years if I could, if there's no availability
01:52for 10 years, or if the discount doesn't cover 10 years, then I cover for less than
01:57that, but 99% of the time, I go for the maximum.
02:00Currently with our URL Learn XML Now, why did I choose those keywords?
02:06Really because it's kind of a call to action.
02:08I'm basically telling people what I want them to do.
02:10I want them to learn XML Now.
02:12So once they see the URL, it's kind of like a second reinforcement of what they
02:16need to do.
02:17Although it's not the keyword really that I want to focus on, and we're going
02:20to see that in another couple of videos, so if you're pondering about, should you buy
02:25the URL with the keyword that you're interested in or not, both options are valid.
02:31In my scenario, I preferred going for the Learn XML Now, because Learn and XML are a
02:36great combination that I think are going to work really well.
02:39So even if I don't use the Learn XML, because it's not, maybe it might be the most optimized
02:48keyword for sales, but in this scenario, I just love the copy, so I went for it.
02:53With that said, if you want to really focus exclusively on SEO, you might want to first
02:57pick your keyword before you buy the domain.
02:59I don't really strongly encourage that.
03:02I think that your domain should be something that really connects to your users, and I'm
03:07really trying to get them to do one specific thing on this website, which is to Learn
03:11XML and right now to do it.
03:13All right, so that's the reason why I chose that domain, and it's been running already
03:17for a while, and for now, if you scroll in our panel, you'll see that it's getting redirected,
03:24it's getting forwarded.
03:25So actually, our domain has been there before we really planned this lecture, so when you
03:31click on Learn XML Now and you go into it at this early stage when I'm doing the recording,
03:36it redirects the users into our blog, making sure that we're not just holding a domain
03:39for no reason, it's going to exactly the page that it should, because we didn't have
03:43any content in it.
03:45Now that we're about to create our own content as you source this page that we're in the
03:48process of creating, it's time for us to cancel that forwarding, and it's a great opportunity
03:53for you to see how to work with GoDaddy.
03:56So basically, now that we saw our domain and we saw our content and we saw that it's redirecting,
04:01in the next video, we're going to change that redirecting and make sure that it catches
04:05the content inside of one of our folders that we have associated at GoDaddy.