As I am a perfectionist I know how important it is to compare what my competitors are doing before I even create a course. The biggest flaw I noticed in most SEO courses where that they focused on big words and pipe dreams instead of focusing on the foundations. For any site to do well you need to go to the core of the site and that is always the HTML. The first thing a user interacts with on any site is the HTML code and that is true even more so with search engines. Before you can even imagine attracting people onto your site you need to have a web site that is good enough for users and search engines. In the next few models we will be digging very deep into these concepts as there critical for your site to make it. So lets get through this technical hump.