The 7 Basic Steps of SEO you want to know.
Search engines think like computers while users think like, well you guessed it, like humans. Although Google and other search engines work really hard on figuring out a way to tap into the human mind they still fall short at the power of how we actually think.
I know many other resources will bloat to you how smart Search engines are but really they are dumb extremely dumb. As the years go by search engines are getting more complex to catch up with all the %u201Cbad apples%u201D that try to promote content that doesn't really make users happy. As search engines bloat so does there capability to really monitor content weakens as they have so many layers of %u201Cprotection%u201D that where added thorough the years to improve the results that users want.
Search engines rely heavily on users and the good news is that you do as well. Instead of having a razor sharp focus on the search engine we can use the insight coming from search engines to understand what users really want. Our course will challenge the way you think about SEO even if you are an SEO expert. If you find the right balance between leveraging search engine wisdom while still staying loyal to your users base you will do wonders online.
Video Transcript
00:01Welcome! So let's get started right away. I'm sure you're already anxious in
00:06figuring out what you're actually going to learn in this course. So I wanted to
00:11start off really talking about the basic steps that I believe are the most
00:15important steps you have to take when you're creating your content. And I
00:19wanted to make sure that you're aware of those seven steps, that you kind of
00:22almost even memorize them and always try to work in this formula. This
00:26formula works really well for me and I really strongly encourage it. So let's
00:32start with step one. Step one is the idea. You already have an idea and you know
00:36already what you will know about what you want you want to write about or what
00:40you want to put up a page on in your website or someone else's website or an
00:44article or a blog post or even a YouTube video. You have the idea. Now
00:49we're going to have a separate video showing each step in detail of how do we
00:53come up with the idea. But you already have an idea and let's assume you pass
00:57through step one where we figured out what our idea is. The next thing that I
01:01recommend doing is writing enough about it to fill up a page maybe even more
01:07than a page. So what I encourage and what I do is I write 750 words or I
01:12send it to my copywriter or I write it and then send it to my editor and I
01:17make sure that I have a bunch of copy that talks about what I'm interested in.
01:21It hits only the important things I need in that page. It's all juice, all content
01:26that is important. Sometimes it's hard to do that. Some keywords are hard to write
01:30that much about them and sometimes you have to be very very creative in
01:33making sure that you're only adding value and organizing it in a way that
01:37adds value. But I always start with that 750 words because any search engine
01:42needs copy and beyond that your users are going to need the copy as well.
01:45Something else that I know and and you're if you're not a copywriter like
01:50I'm not a lot of times users are not going to read the whole 750 words but
01:54still every word needs to be valuable. You can't have the words just randomly
01:58filling up space. Step three is you need to figure out what your key term keyword
02:04or term is and deliberately I left that to step three because I first the most
02:08critical thing is first knowing what you're writing about and making sure
02:11you have a good foundation. Don't try to figure out what your keyword is
02:15before you have a foundation because you might fall into something that many
02:19writers do is to fall into being obsessed about a keyword. Being obsessed
02:24about a keyword is the absolute wrong way of doing things so I even strongly
02:28recommend don't even think about the keyword just think about what is the
02:31goal such as the idea of what you're writing about then write it and then
02:36figure out your keyword term. Once you've figured out your keyword term
02:40our next step is going to be to look at the top 10 sites that come up on
02:43the major search engine that you care about and try to learn and understand
02:47what are they doing in the page and why are they on those top 10 results. Now
02:52we're going to cover this in detail in this section. The next step is to write
02:56the content and when I'm saying write the content is actually now that we know
03:00what our top 10 competitors are doing now that we know what the keywords are
03:04and now that we know how much copy we need to really have in the page which
03:08we'll learn in this in this section we'll know how much of copy is missing
03:12we might need to add more copy we might need to subtract copy but I
03:16still recommend you start with that 750 words that is a perfect position to
03:21start with. Our next step is after we created the content and we know that it's
03:26good it's not fully search engine optimized but it's definitely in the
03:30right direction because we got a good a good indication a good a good feel of
03:34how our content needs to be. Our next step is going to be to implement the
03:38HTML again although we're not going to teach how to implement the HTML in this
03:42section we are going to talk about it in our next section and last and not least
03:47we're going to talk about optimizing for that specific keyword which will have a
03:51whole specific separate section as well for it. So literally these are the most
03:55critical steps and really what we're going to be covering in this course
03:58where in this section we're going to be focusing mainly on the idea writing
04:03those 750 words figuring out the keyword or term looking at the top 10
04:07results on your favorite search engine in our case we're going to be looking
04:11at Google and then figuring out what our content is going to be and writing it up
04:16once we've figured it out. In the section followed after that we're going to
04:21actually dig deeper into writing the content making sure that it's SEO
04:25optimized implementing the HTML and then finalizing it with optimizing our
04:32content to be searchable on search engines.