Fixing our page Meta Description
In this segment we improve our Meta Description of our page making it more SEO ready.
Video Transcript
00:01All right, so meta description right now we have zero percent
00:04That's because we don't have a meta description
00:06But we could very easily look at what our competitors are doing read it
00:10Try to see if we could learn from it and write our own meta description
00:14And second on top of that we could see that our competitors have 27 words
00:17And they don't and they use the keyword about 10% meaning they use the keyword about once and a half
00:26That means they use the word XML maybe twice and the word learn one time
00:32Because 10% out of 27 would be 2.7 words, and that's impossible
00:37Yeah, all right, so basically we have learn XML
00:41And then we'll have like a drill just use the word XML one more time
00:44And we really want to make this a good sales pitch
00:46So let's look at what the top items have so free HTML
00:50So you see you can see that the top result is just generic copy that they have for all their pages
00:55That's a w3c and then here are something that's more specific here
00:59You will learn what you need to know about XML. You will learn XML syntax
01:03I don't like this copy at all because it's not very human friendly, but it has a lot of very it has a lot of keywords
01:10It's a very just yeah, and it's a little bit too descriptive in my perspective
01:13But it seems like it's one it's one that was put in here to get up high on search engines more than to be
01:20Appeasing for users, which is great news because that means we could probably beat this third position at some point
01:25Yeah, so let's get our copy set
01:27I'm just just jump right into my editor and in my editor. I already pre-created the
01:33HTML attributes for description and keywords, so it's
01:37move fast and in our meta description basically our description meta basically has a meta name which is description
01:44It has a content error where we put our actual text itself
01:47And this text itself usually comes up in search engines as after the title the title usually is the link and then the second line
01:53Has about two lines where it gives a little bit more information about that course
01:56The keywords isn't used as much in search engines
01:59But yet is important to fill up because it really helps you and with a lot of different search engines
02:03Not as much with Google, but still it's important to fill it up. We'll see how to fill it up as well
02:08So for a description itself what I want to do is
02:10I just want to write a description of what people are really going to get out of it
02:16Learn in under 90 minutes everything you need to know about XML learn
02:26XML now
02:32Join us and learn XML now
02:35learn
02:38Learn XML in under 90 minutes. You need to know about XML in under 90 minutes. You know everything
02:44You need to know
02:55Join us and learn XML now. Okay. Yeah, cool
02:59So I'm gonna save that and I'm gonna go on to my I didn't even count but let's count this really quickly
03:04Two three four five six seven eight nine ten eleven twelve thirteen fourteen fifteen sixteen seventeen. We're about ten words
03:11Sure, I don't really I'm not worried about it too much because we saw the other pages weren't extremely optimized
03:17So I'm just gonna upload that the way it is see what score it is and based on that decide if I need to
03:21Add more copy or not and we'll go back into the editor. And again, just refresh our page
03:30and see how if we're
03:33affecting our page positively
03:35It's right. So we were 43 now we're at 44 not a big change, but it's a change and we're going to change it
03:46Yeah, those extra 10 words that say no
03:48I think I don't think it's needed because we're going to the meta description and we got a 92 percent that five
03:54So it just doesn't matter. Yeah
03:57So we could leave it the way it is we hit the right we hit the tail
04:00We gave the users what we what we think is right for the users and let's move on to the keywords that that's that's as
04:06Easy that we had to focus on it
04:07And if we had to we would focus more on the keywords and on the density and the prominence and so on and so forth
04:12We just didn't need to
04:14So if we got a good score, we just move on