Picking the Right Keyword for our page
Keywords are at the heart of webpages. In this first lesson on pages we figure out together the keyword that we will use for our web page.
Video Transcript
00:00Alrighty, before we continue onwards, our next step that we want to do is figure out what is
00:04the keyword we want to associate with this domain. Our site is called LearnXML now, so that's a good
00:09beginning. We might want to use something like LearnXML. Now, the best way for us to figure it
00:13out is to just go to Google and ask it what keywords are popular, but yet not that competitive.
00:20When we say they're not that competitive, it's really using Google AdWords keyword tool. Let's
00:26just jump in and we'll see how it actually works. I'm just going to open up a new tab
00:30and I'm just going to go into smart URL IT slash keyword. That's going to take you directly into
00:37the keyword tool. You don't have to be logged into Google. You don't even have to have an AdWords
00:43account. All you have to do is just type in the word or phrase that you want to check,
00:47such as LearnXML or maybe LearningXML. Maybe we'll have another one which will be
00:54XML Training. Really, I'm just putting a couple of keywords. I'm not really going to get too heavy
01:00on this, but really, this is one of the more important aspects of when you're starting your
01:03site. You really want to start with a keyword that's not very popular, but popular enough
01:08that you'll get some traffic. The main reason is because you don't really have a chance to
01:12compete against popular keywords when your site is really, really new. Your goal is really to
01:17start with the basics and maybe you'll need three words. Maybe two words will be enough,
01:22but let's click on a search and see what we get back. First of all, we see that just from searching
01:28those three keywords, we'll see that for LearnXML, you got 4,400 global monthly searches,
01:35which is a nice amount of traffic. We can see that there isn't much competition on it.
01:40While on the other hand, we have local monthly searches of 1,300 searches, which means that
01:45in our area of the world right now, about 1,300 people are searching for that monthly.
01:50We can see that, but because our site is very global and it doesn't really matter where we are,
01:55we don't really care about that, but if you have something that's a local product,
01:59you probably would want to focus more on the local searches.
02:03LearningXML, we got 3,600. It's also low and XML trading is a high competition and also has
02:10about the same amount of searches. We already know that we are leading for LearnXML because
02:14that's also the name of our website, LearnXML Now, which is a perfect keyword to focus on
02:19for our home domain and it has a low competition. We're expecting up to maximum of 4,400 people to
02:26find us in search engines. That's the max that we expect. Now, what are these high low competitions?
02:33Really, those aspects are really for when you're putting money into Google AdWords.
02:38Google's telling you how much competition there is for those specific keywords,
02:42kind of giving you an idea of both from is this a keyword that you want versus a keyword
02:47that will cost you more, cost you less, and so forth. Now, we have to other recommended
02:52keywords from Google, such as XML that has 11 million searches, which is amazing, right?
02:5811 million people search for something that is related to XML. Let me ask you a question,
03:04Etomar. Do you think me taking XML, it has a low amount of competition,
03:08it has over 1,000 million people searching for it. Do you think it's a good idea to go for it?
03:14Not really, no. It's not a targeted keyword. It's XML, but it's very general.
03:19But wouldn't it be cool to be first place on just XML?
03:22It would be amazing. It would be really hard to do so, though.
03:25Very true. And that's really the point of it is like you don't...
03:29And Oto, because if someone's searching for XML and they go into our site,
03:35are they getting what they're searching for? No.
03:39They're not searching to learn XML, they're just searching for maybe the definition of XML.
03:44And if we're not giving them what they're looking for anyways,
03:47and it's not our main theme of our site, it's not a good idea to put our focus on it.
03:53All right, so now when we're looking down here, we see that we have a couple of other
03:56alternatives such as XML tutorial, which has 110,000 global searches.
04:01It looks like much more options here, and it's a low search.
04:06Do you think that might be a good option?
04:09Well, yeah, it seems like a good option since learn XML and XML tutorial are
04:13pretty much the same thing. They're very close, semantically, at least.
04:16I agree thematically. One thing that I would say, though,
04:20it really depends on your state of your website.
04:23Now, in my perspective, this is my perspective on it, it's really about how you feel about it.
04:30From my experience is when you have a new site, you don't want to be greedy and go
04:35for like 100,000 views in the beginning. First, prove that you could get into the top 10.
04:41If you think about it this way, if you have 110,000 people searching for something specific,
04:48is that an important keyword for Google more important than 4,000 people searching?
04:53Yeah, it's more important for Google.
04:55And if it's more important to Google, probably Google is going to be much harder for Google
05:00to give access to sites that didn't prove themselves yet.
05:04On the other hand, a site of keywords such as learn XML has low competition,
05:09not that many searches a month, but enough for us to start building up some reputation.
05:14We have a higher probability of succeeding in 4,400 searches than we do in 100,000.
05:20And not that I'm saying that we need to cheat on it, but I know a lot of people,
05:23and I don't really call it cheating. I know a lot of people that would leverage
05:26their student base, and that includes myself many times.
05:29And I tell them, we have a new course up, find us on Google.
05:33And I just give a link to them to go directly to the Google search,
05:36basically engaging people with our product on Google,
05:39making Google aware that there are people that want our product,
05:41and they could find it on Google directly.
05:43And by doing that, we're also helping us push ourselves much easier to do that
05:47if there's only 4,400 searches, because if we affect 100 of those searches,
05:52we're in the top of the list.
05:54As soon as we got into the top 100 and people are searching specifically for our course,
05:59it becomes really easy to control the flow,
06:02especially if people are getting what they want.
06:04So as soon as we got into that top result and people are,
06:06they got what they want, now Google is going to feed it.
06:08It's going to keep it up on the top as long as people are happy with it.
06:11So we're basically giving it a little bit of a push.
06:14On the other hand, 110,000 might be a lot harder to influence.
06:18Obviously, 11 million will be probably impossible to influence
06:21unless you have a really big mass of users.
06:24But if you remember, I don't know if you remember,
06:26in the good old days of the internet when it was just young,
06:28and there were a lot of advertisements on TV before Facebook and Twitter
06:32and all that other fun stuff, a lot of websites would be like,
06:35check our site or come to Yahoo, Google Yahoo.
06:40They wouldn't say, come to yahoo.com or check out Macy's deals,
06:45Google Macy's deals.
06:47They would actually tell people, Google that specific keyword.
06:49And that was really the specific reason why they did that.
06:52Companies evolved from that really because they really wanted
06:54to get people into their communities.
06:56So they're trying to send people into their Twitter and trying to send
06:58people into their Facebook because then they could get people
07:00to search for their product more than one time.
07:02But really, the essence of it didn't change.
07:05Now, you want to get into the search engine.
07:07Your best way is to get a large mass of people interested in your product.
07:12And if they go through Google, then Google will know
07:15they were interested in your product.
07:16I don't know, so I'm going to pick two keywords.
07:19I'm going to pick with the LearnXML because it reflects our domain.
07:22And I'm going to pick also XML training because it's just a good keyword.
07:26But I'm going to treat this as kind of like, maybe I'll look at this later.
07:31But I'm not going to take care of it right now.
07:32I'm going to first start with the one that's really critical for me,
07:34which is LearnXML.
07:35Get it to be the best as I could.
07:37And only after that, try to see if I could tweak it a bit
07:40without hurting what I did for the LearnXML,
07:43tweaking it a bit to get the XML tutorial in as well,
07:46keeping it in the back of my head.
07:47So I'm going to grab that LearnXML copy.
07:52And I'm just going to go, I'm going to enter the tool.
07:54I'm going to add notes so I could remember
07:57that these are the keywords that I'm going to have in this
07:59because it's very easy to forget after time.
08:01And the tool doesn't memorize it currently at least.
08:04So I'm going to go inside of my notes.
08:05And I'm going to just type here, LearnXML, we said, and XML tutorial.
08:11Now, one thing also to note is we could treat these keywords
08:15as separate keywords or if there was a way to combine them even better.
08:18If we could do LearnXML tutorial, not really a word, unfortunately.
08:24So we can't really mix it that well.
08:27Google emphasizes logical expressions, right?
08:32Yeah, exactly.
08:32So if there was a way to logically connect the two
08:34and make two keywords out of it, great.
08:36But really, keywords don't matter that much
08:38because Google doesn't really send you only for LearnXML.
08:41If someone would search LearningXML,
08:45if you're good at LearnXML,
08:46Google's smart enough to know that you'll be good also with LearningXML.
08:50And Google is very much of a synonymous type of algorithm
08:55where if it sees you're really successful in a specific keyword,
08:58it's not going to abandon your site.
09:00It's going to try and see are there other keywords
09:02they could attach to that site that would work as well.
09:05But literally what Google does is it first tries one keyword.
09:08That keyword is successful.
09:09Then it branches out that keyword and tries a few other keywords
09:12that are relevant inside of a cluster of ideas.
09:15So you don't have to worry too much
09:17about putting too many keywords inside of a page.
09:19You really just want to make sure that one keyword stands out and is clear
09:22because all that cluster, you're already in it.
09:25And if it's a high quality page and people are engaged with it
09:28and already got to the top in one keyword,
09:30there's a high probability that you'll go high
09:32on other keywords that are relevant to it as well.
09:34Does that make sense?
09:36It definitely makes a lot of sense.
09:38Perfect.
09:38And now it's time for us to move into the really heavy, serious stuff
09:41where we're going to dig into the changing our content
09:44and updating our content based on analyzing our data directly with the search engine.
09:51So.