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Email Marketing: List Buliding

It's easy to get lost with Email Marketing. Who knows it better then someone that started up a new company (my first company) just 3 years ago.

Duration: 01:11:36

Created with

Ben Fhala

Ben Fhala is the creative force and founder behind 02geek, a pioneering platform dedicated to making web development accessible to everyone. With over 18 years of experience in the industry, Ben has a deep passion for teaching and a knack for breaking down complex concepts into easy-to-understand lessons.

Email Marketing: List Buliding Overview

What you'll learn

This course is invaluable to anyone creating a website to promote their product or business. (Rob Delaporte)

It's easy to get lost with Email Marketing. Who knows it better then someone that started up a new company (my first company) just 3 years ago. You can bet I made some mistakes even with my background in Advertising and many award winning sites I've created over the years. After a few good years running my own lists I figured its time I share with you what I've been learning in these years.

In our first course on Email Marketing we will focus on Creating your first List using MailChimp. By the end of this course you will have your own list of users and know how to import users and more over then that how to create your own submission forms, use the built in MailChimp forms and even learn how to add a submission form into your Blog on WordPress. So see you inside.

Buliding up an Email List 101

Learn the steps involved with creating your list. How to set the basic configurations on MailChimp. Using WordPress Plugins and setting up your Forms(to get new users).

Why shouldn't you run an email list on your own?

Part of the challenge is managing all the regulations involved with a list. You just need to miss a few issues and find your ending in peoples junk mail boxes.

Creating a MailChimp Account

Once you create a new MailChimp account the next step is to activate it and fill up some basic information about you.

Creating a MailChimp Newsletter List

Before you can send any campaigns you first need to setup a list. As such the first step after we finish creating an account is setting up our first list.

How to import emails into your MailChimp Account?

the steps involved with importing users into MailChimp are very intuitive. With that said, what are considered good quality users some times isn't.

Importing users from Excel to MailChimp

The steps involved with uploading users into MailChimp and the steps involved with reformatting your data using Excel

Importing users from CSV to MailChimp

The steps involved with uploading users into MailChimp and the steps involved with reformatting your data using CSV

Importing users from Google Forms to MailChimp

The steps involved with uploading users into MailChimp and the steps involved with reformatting your data using Google Forms and Documents.

Dealing with Import Errors on MailChimp

Once in a while when you upload a users into MailChimp you might get an error. In this video we will look into the errors.

MailChimp Signup Forms Overview

What are Signup forms how to use them. There are 3 different sign up forms we will introduce all of them in this video.

MailChimp Signup Forms : General Forms

updating and changing the setup and visualization of the general forms that are hosted on MailChimp. In this video we will add/remove fields and configure out form.

MailChimp Signup Forms : Embbedded Forms

It's time for us to engage with embeding forms. It would really help if you know some HTML. We dive deep into the basics of how it works and see how to integrate it into a site.

Integrating MailChimp Plugin into Wordpress

Integrating MailChimp Plugin into Wordpress

Creating/Finding your MailChimp API Key

In this video we show you how to create and find your MailChimp API key.

Configuring the MailChimp Wordpress Plugin

Don't have a widget option in your WordPress theme menu? Don't worry we got you covered.

Adding Widgets into a Wordpress Theme that doesn't have one

This is a bit technical so don't worry if you need to press on that pause button a few times. the good news is you don't need to memorize this!

It's time for us to integrate the MailChimp Widget!

Now that we got all our configurations of WordPress site enabled for Widgets it's time for us to activate our MailChimp Plugin.

Customizing the MailChimp WordPress Widget.

Customizing the MailChimp WordPress Widget. In this video we will improve the visualizations of our widget.

Outro

We are done with This chapter time to move to the next one.